New Delhi [India], September 21 (ANI/PNN): Qaddoo, a location-based service, born to connect the digital space with the physical world, has launched its application on Google Play Store.
With emphasis on hyperlocal, Qaddoo wants to empower small retailers and local vendors to compete with the biggest digital stores.
The aim is to preserve the relationship, and warmth consumers have with their neighbourhood stores while enabling the retail shops based in close proximity to go digital and broaden their reach. On top of it, the service quality is as expected by the customer through a generation of mutual understanding between the retailer and the customer.
The founders of Qaddoo,Sumit Kapoor and Anurag Gupta inform, “We applied such a concept after closely observing the loss of sales for small retailers and a major fall in their overall incomes due to digitisation in India. Moreover, for customers, the availability of a free market means better products, prices, and more options to choose from. The app is, therefore, looking forward to eliminating this gap between a large and a small scale retailer and promote fair competition between neighbourhood retailers and big e-tail outlets.
Both also explain that Qaddoo has entered this frame to help all kinds of small retail businesses to scale equally. As the pandemic has disrupted the flow, small outlets have been left out due to a major transition towards digital platforms . But with this application, when a consumer has the same store available at a single click, the sole reliability of big e-commerce chains is broken. Also, since the Qaddoo App is able to serve consumers while also creating demand, the relationship between both entities is effectively managed.
Qaddoo’s application is GPS-enabled and uses a number of functionalities to show consumers a list of retailers they can pick from a location of their choice. Also, if a certain retailer’s catalogue does not display a product needed by a consumer, they can still order it by typing the requirement. This opportunity also helps create a more satisfying buying experience and increases trust between both parties.
Qaddoo is available on Google Play Store, and each retail outlet enjoys a number of exclusive features. This includes the choice of creating a location-based store, joining groups for sharing news, events, videos, etc., promoting offers to invite more visitors, creating real-time posts for any location, and chatting one-on-one with the user or admin of the group. Moreover, Qaddoo does not charge any commission, implying all the revenue and the subsequent growth of a business remains fixed with the store owner.
ANI